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Strategic brand management building, measuring, and managing brand equity by Kevin Lane Keller ...[et. al.]

By: Contributor(s): Material type: TextTextPublication details: Noida Pearson India Education Services Pvt. Ltd. 2020Edition: 5th edDescription: xxx, 642pISBN:
  • 9789353946135
Subject(s): DDC classification:
  • 658.827 KEL
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Item type Current library Call number Status Date due Barcode
Book Book IIM Kashipur 658.827 KEL (Browse shelf(Opens below)) Available 10781
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