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Strategic brand management building, measuring, and managing brand equity

Keller, Kevin Lane ...[et. al.]

Strategic brand management building, measuring, and managing brand equity by Kevin Lane Keller ...[et. al.] - 5th ed. - Noida Pearson India Education Services Pvt. Ltd. 2020 - xxx, 642p.

ISBN: 9789353946135

Subjects--Topical Terms:
Brand name products-Management
Product management
Brand name products

Dewey Class. No.: 658.827 / KEL

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