Strategic brand management (Record no. 7030)
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000 -LEADER | |
---|---|
fixed length control field | 00750pam a2200241 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 231117s2020 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789353946135 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | KEL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane ...[et. al.] |
245 ## - TITLE STATEMENT | |
Title | Strategic brand management |
Remainder of title | building, measuring, and managing brand equity |
Statement of responsibility, etc. | by Kevin Lane Keller ...[et. al.] |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Noida |
Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
Date of publication, distribution, etc. | 2020 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxx, 642p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products-Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Product management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Swaminathan, Vanitha |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Parameswaran, Ambi M.G. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jacob, Isaac C. |
920 ## - | |
-- | 16617 |
964 ## - | |
-- | Eng |
909 ## - | |
-- | 10781 (Shelf) |
909 ## - | |
-- | Item StatusAdd IdLocation |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|
IIM Kashipur | IIM Kashipur | 17/11/2023 | 658.827 KEL | 10781 | 17/11/2023 | 17/11/2023 | Book |