Strategic brand management (Record no. 7030)

MARC details
000 -LEADER
fixed length control field 00750pam a2200241 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231117s2020 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353946135
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane ...[et. al.]
245 ## - TITLE STATEMENT
Title Strategic brand management
Remainder of title building, measuring, and managing brand equity
Statement of responsibility, etc. by Kevin Lane Keller ...[et. al.]
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd.
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 642p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products-Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Swaminathan, Vanitha
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parameswaran, Ambi M.G.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jacob, Isaac C.
920 ## -
-- 16617
964 ## -
-- Eng
909 ## -
-- 10781 (Shelf)
909 ## -
-- Item StatusAdd IdLocation
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        IIM Kashipur IIM Kashipur 17/11/2023   658.827 KEL 10781 17/11/2023 17/11/2023 Book

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