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1.
Operations management a South-Asian perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Cengage Learning 2016
Availability: Items available for loan: IIM Kashipur (2)Call number: 658.5 COL, ...

2.
Lean transformation culture enablers and enterprise alignment by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London CRC Press 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.4013 PAT.

3.
Product juggernauts How companies mobilize to generate a strem of market winner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 1995
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.56 .

4.
Priceless by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harverd Business School Press 2003
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.5752 .

5.
Rising tide Lessons from 165 years of brand building at procter& gamble by
Material type: Text Text
Publication details: Boston Harvard Business Review 2004
Availability: Items available for loan: IIM Kashipur (1)Call number: 338.767 .

6.
Strategic brand management for b2b markets a road map for organizational transformation/ by Sharad Sarin by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Sage 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 SAR.

7.
Mass affluence 7 New rules of marketing to todays consumer by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2004
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 .

8.
Product strategy and management by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida Pearson 2009
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.56 BAK.

9.
Markets of one Creating customer unique value through mass customization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Book 2000
Availability: Items available for loan: IIM Kashipur (1)Call number: 670.427 .

10.
Product strategy and management by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2009
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.56 BAK.

11.
Authenticity What consumers really want by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Press 2007
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8343 .

12.
Product management for dummies by Brian Lawley and Pamela Schure by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley 2017
Availability: Not available: IIM Kashipur: Checked out (1).

13.
Juicing the orange How to turn creativity into a powerful business advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2006
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.802 .

14.
Experience economy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2011
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.56 .

15.
Cracking the PM career the skills, frameworks, and practices to become a great product manager/ by Jackie Bavaro and Gayle Laakmann McDowell by
Material type: Text Text
Publication details: California 2021 CareerCup
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.50023 BAV.

16.
Product strategy and management by Michael Baker and Susan Hart by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt Ltd 2003
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.56 BAK.

17.
Strategic brand management building, measuring and managing brand equity Kevin Lane Keller ... [et. al.] by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt Ltd 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL.

18.
Strategic brand management building, measuring, and managing brand equity by Kevin Lane Keller ...[et. al.] by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL.

19.
Product strategy and management by Michael Baker by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education, Ltd. 2003
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.56 BAK.

20.
Strategic brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2011
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 .

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