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	1.		Strategic brand management building, measuring and managing brand equity by Keller, Kevin Lane, Parameswaran, Ambi M. G. and Jacob, Isaac Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Noida Pearson 2013 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	2.		Strategic brand management building, measuring and managing brand equity/ by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob by Keller, Kevin Lane, Parameswaran, Ambi M. G. and Jacob, Isaac Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Noida Pearson 2015 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	3.		Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane, Parameswaram, Ambi M. G. and Jacob, Isaac Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Noida Pearson 2015 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	4.		Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane, Parameswaran and Jacob, Isaac Edition: 14th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2015 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	5.		Strategic brand management building, measuring and managing brand equity Kevin Lane Keller ... [et. al.] by Keller, Kevin Lane Swaminathan, Vanitha Parameswaran, Ambi MG Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt Ltd 2020 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	6.		Infinite asset Managing brands to build new value by Hill, Sam Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2001 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 . Place hold Add to cart (remove)
	7.		Strategic brand management building, measuring, and managing brand equity by Kevin Lane Keller ...[et. al.] by Keller, Kevin Lane ...[et. al.] Swaminathan, Vanitha Parameswaran, Ambi M.G Jacob, Isaac C Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2020 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	8.		Strategic brand management by Keller, Kevin Lane Parameswaran, M G Jacob, Isaac Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson 2011 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 . Place hold Add to cart (remove)
	9.		Brands and branding by Clifton, Rita Simmons, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Profile books 2009 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 . Place hold Add to cart (remove)
	10.		Strategic brand management Building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran, M. G Jacob, Isaac Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson 2011 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 . Place hold Add to cart (remove)
	11.		Designing b2b brands Lessons from deloitte and 195,000 brand managers by Onaindia, Carlos Martinez Resnick, Brian Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jershey Wiley 2013 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 . Place hold Add to cart (remove)
	12.		Stratgic brand management Creating and sustaining brand equity long term by Kapferer, Jean-Noel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2010 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 . Place hold Add to cart (remove)
	13.		Strategic brand management Building measuring & managing brand equity by Keller, Kevin Lane Parameswaran, M G Jacob, Isaac Edition: 3rd. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson 2011 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 . Place hold Add to cart (remove)
	14.		Brand Society How brands transform management and lifestyle by Kornberger, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cmbridge University Press 2011 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 . Place hold Add to cart (remove)
	15.		Corporate branding purpose/people/process : towards the second wave of corporate branding by Schultz, Majken, ed Antorini, Yun Mi, ed Csaba, Fabian F Material type: Text; Format: print ; Literary form: Not fiction Publication details: Herndon Copenhagen Business School Press 2005 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 SCH. Place hold Add to cart (remove)
	16.		Strategic brand management building, measuring and managing brand equity by Keller, Kevin Lane, Parameswaran, Ambi M. G. and Jacob, Isaac Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Noida Pearson 2015 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	17.		Global brand power leveraging branding for long-term growth by Kahn, Barbara E Series: Wharton Executive Essentials Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Philadelphia Wharton Digital Press 2013 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KAH. Place hold Add to cart (remove)
	18.		Brand metrics : measuring brand efficacy along the customer journey / Jacek Kall. by Kall, Jacek [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022 Online access: Taylor & Francis OCLC metadata license agreement Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8/27. Place hold Add to cart (remove)

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