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1.
United we brand: How to create a cohesive brand that's seen, heard, and remembered by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2003
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 .

2.
Brand breakout how emerging market brands will go global by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Houndmills Palgrave Macmillan 2013
Availability: Items available for loan: IIM Kashipur (1)Call number: .

3.
Rising tide Lessons from 165 years of brand building at procter& gamble by
Material type: Text Text
Publication details: Boston Harvard Business Review 2004
Availability: Items available for loan: IIM Kashipur (1)Call number: 338.767 .

4.
Strategic brand management building, measuring and managing brand equity by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida Pearson 2013
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL.

5.
How brands become icons Principles of cultural branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Press 2004
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 .

6.
Strategic brand management for b2b markets a road map for organizational transformation/ by Sharad Sarin by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Sage 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 SAR.

7.
Strategic brand management building, measuring and managing brand equity/ by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida Pearson 2015
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL.

8.
Draftfcb+Ulka brand building advertising concepts and cases/ by M. G. Parameswaran and Kinjal Medh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi McGraw Hill Education 2013
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.10954 PAR.

9.
Strategic brand management building, measuring, and managing brand equity by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida Pearson 2015
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL.

10.
Strategic brand management building, measuring, and managing brand equity by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2015
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL.

11.
Brand storytelling put customers at the heart of your brand story by Miri Rodriguez by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 ROD.

12.
Brand management by
Material type: Text Text
Publication details: Boston Harvard Business School Press 1994
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 .

13.
Strategic brand management building, measuring and managing brand equity Kevin Lane Keller ... [et. al.] by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt Ltd 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL.

14.
Advertising and promotion by Chris Hackley and Rungpaka Amy Hackley by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt Ltd 2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 HAC.

15.
Infinite asset Managing brands to build new value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2001
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 .

16.
E - Brands Building an internet business at breakneck speed by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Press Press 2000
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.84 .

17.
Strategic brand management building, measuring, and managing brand equity by Kevin Lane Keller ...[et. al.] by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 KEL.

18.
Strategic brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2011
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 .

19.
Brands and branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile books 2009
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 .

20.
Brand sense Sensory secrets behind the stuff we buy by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2010
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 .

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