Corporate communication

By:

Rath, Pragyan

Contributor(s):

Material type: Text

TextPublication details: Delhi | Cengage Learning India | 2018Description: xvii, 351pISBN:

9789387511743

Subject(s):

DDC classification:

658.45 RAT

Summary: This book discusses the concepts and techniques of diagnosing, analysing and applying innovative elements of corporate communications, which pave foundations to visualise the linkages of systems, organisations, industries and markets with various forms of communication that are instrumental in critical product/service representations, strategic governance, performative branding and marketing applications. It elaborates the unconventional techniques for analysing advertisements through the Technique of Paradox, branding strategies from visual arts through the Symbolic Technique and non-quantitative matrix for diagnosing problems and deciphering business trends through the Technique of Dialectic. It covers a wide spectrum of the domain previously not envisioned in the field of corporate communications.

Item type:

Book List(s) this item appears in: New Arrivals

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	658.45 RAT (Browse shelf(Opens below))	Available		10828

This book discusses the concepts and techniques of diagnosing, analysing and applying innovative elements of corporate communications, which pave foundations to visualise the linkages of systems, organisations, industries and markets with various forms of communication that are instrumental in critical product/service representations, strategic governance, performative branding and marketing applications. It elaborates the unconventional techniques for analysing advertisements through the Technique of Paradox, branding strategies from visual arts through the Symbolic Technique and non-quantitative matrix for diagnosing problems and deciphering business trends through the Technique of Dialectic. It covers a wide spectrum of the domain previously not envisioned in the field of corporate communications.

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