Advertising, promotion and other aspects of integrated marketing communications (Record no. 6497)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00736pam a2200241 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231117s2018 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355734587 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | AND |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Andrews, J Craig |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promotion and other aspects of integrated marketing communications |
| Statement of responsibility, etc. | by J Craig Andrews and Terence A Shimp |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt Ltd |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 635p. |
| 500 ## - GENERAL NOTE | |
| General note | Include bibliographical reference and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A |
| 920 ## - | |
| -- | 16120 |
| 964 ## - | |
| -- | Eng |
| 909 ## - | |
| -- | 10256 (Shelf) |
| 909 ## - | |
| -- | Item StatusAdd IdLocation |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIM Kashipur | IIM Kashipur | 05/12/2022 | 999.00 | 1 | 658.82 AND | 10256 | 02/04/2025 | 12/11/2024 | 12/11/2024 | 17/11/2023 | Book |