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Advertising, promotion and other aspects of integrated marketing communications

Andrews, J Craig

Advertising, promotion and other aspects of integrated marketing communications by J Craig Andrews and Terence A Shimp - 10th ed. - Delhi Cengage Learning India Pvt Ltd 2018 - xix, 635p.

Include bibliographical reference and index.

ISBN: 9789355734587

Subjects--Topical Terms:
Sales promotion
Communication in marketing
Advertising
Direct marketing

Dewey Class. No.: 658.82 / AND

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