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Marketing strategy (Record no. 6481)

MARC details
000 -LEADER
fixed length control field	00593pam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	231117s2014 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131531822
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	FER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ferrell, O. C.
245 ## - TITLE STATEMENT
Title	Marketing strategy
Remainder of title	text and cases
Statement of responsibility, etc.	O. C. Ferrell and Michael D. Hartline
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Delhi
Name of publisher, distributor, etc.	Cengage Learning India Pvt. Ltd.
Date of publication, distribution, etc.	2014
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi, 587p.
500 ## - GENERAL NOTE
General note	Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing - Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Hartline, Michael D.
920 ## -
--	16106
964 ## -
--	Eng
909 ## -
--	10375 (Shelf)
909 ## -
--	Item StatusAdd IdLocation

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				IIM Kashipur	IIM Kashipur	05/01/2023	IBC	1248.00		658.8 FER	10375	17/11/2023	17/11/2023	Book