Marketing strategy text and cases
Ferrell, O. C.
Marketing strategy text and cases O. C. Ferrell and Michael D. Hartline - 6th ed. - Delhi Cengage Learning India Pvt. Ltd. 2014 - xxvi, 587p.
Includes index.
9788131531822
Marketing - Management
Marketing
658.8 / FER
Marketing strategy text and cases O. C. Ferrell and Michael D. Hartline - 6th ed. - Delhi Cengage Learning India Pvt. Ltd. 2014 - xxvi, 587p.
Includes index.
9788131531822
Marketing - Management
Marketing
658.8 / FER