Strategic brand management (Record no. 4529)
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000 -LEADER | |
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fixed length control field | 00543pam a2200181 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 231117s2015 xxu||||| |||| 00| 0 eng d |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332542204 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | KEL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane, Parameswaram, Ambi M. G. and Jacob, Isaac |
245 ## - TITLE STATEMENT | |
Title | Strategic brand management |
Remainder of title | building, measuring, and managing brand equity |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Noida |
Name of publisher, distributor, etc. | Pearson |
Date of publication, distribution, etc. | 2015 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxix, 586p. |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Brand name products- Management 2.Marketing |
920 ## - | |
-- | 14270 |
909 ## - | |
-- | 8427 (Shelf) |
909 ## - | |
-- | Item StatusAdd IdLocation |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|
IIM Kashipur | IIM Kashipur | 17/11/2023 | 658.827 KEL | 8427 | 17/11/2023 | 17/11/2023 | Book |