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Strategic brand management building, measuring, and managing brand equity

Keller, Kevin Lane, Parameswaram, Ambi M. G. and Jacob, Isaac

Strategic brand management building, measuring, and managing brand equity - 4th ed. - Noida Pearson 2015 - xxix, 586p.

ISBN: 9789332542204

Dewey Class. No.: 658.827 / KEL

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