Understanding the impact of user-generated content on behavioural intentions in fashion e-commerce
Singh, Harmanjit
Understanding the impact of user-generated content on behavioural intentions in fashion e-commerce by Harmanjit Singh - Kashipur Indian Institute of Management 2023 - 171p.
Marketing
658.8 / SIN
Understanding the impact of user-generated content on behavioural intentions in fashion e-commerce by Harmanjit Singh - Kashipur Indian Institute of Management 2023 - 171p.
Marketing
658.8 / SIN