000 00465pam a2200157 a 4500
008 231117s2014 xxu||||| |||| 00| 0 eng d
920 _a7541
020 _a9781422171769
082 _a658.575
_bANT
100 _aAnthony, Scott D.
245 _aFirst mile
_ba launch manual for getting great ideas into the market
260 _aBoston
_bHarvard Business Revirew Press
_c2014
300 _a242p.
690 _aNew products 2. Technological innovations
909 _p4792 (Shelf)
909 _pItem StatusAdd IdLocation
999 _c12458
_d12458