000 00517pam a2200157 a 4500
008 231117s2010 xxu||||| |||| 00| 0 eng d
920 _a588
020 _a9781422103159
082 _a658.802
100 _aAveni, Richard A.
245 _aBeating the commodity trap: How to maximize your competitive position and increase your pricing power
260 _aBoston
_bHarvard Business School Press
_c2010
300 _axiv, 194p.
690 _aConsumption (Economics). 2. Cmomercial products. 3. Marketing.
909 _p258 (Shelf)
909 _pItem StatusAdd IdLocation
999 _c10738
_d10738