Social effects of mass media in India/

By:

Rao, N. Bhaskara

Contributor(s):

Raghavan, G. N. S

Material type: Text

TextPublication details: New Delhi: Gyan Publishing House, 1996Description: viii, 315pISBN:

8121205212

Subject(s):

DDC classification:

302.230954 RAO

Summary: The three parts of this unusual work present a survey of the origin and growth of the mass media India, as part of the country's political economy, before and after independence. It is a critical assessment of the present media scene including the findings of the first-ever country-wide survey of the social effects of the media, specially TV, conducted by the Center for Media Studies during 1994-95; and recommended future that includes in the case of Akasvani and Doordarshan, now government owned and departmentally run, a radical restructuring and redefinition of role.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	302.230954 RAO (Browse shelf(Opens below))	Available		3009

Includes index.

The three parts of this unusual work present a survey of the origin and growth of the mass media India, as part of the country's political economy, before and after independence. It is a critical assessment of the present media scene including the findings of the first-ever country-wide survey of the social effects of the media, specially TV, conducted by the Center for Media Studies during 1994-95; and recommended future that includes in the case of Akasvani and Doordarshan, now government owned and departmentally run, a radical restructuring and redefinition of role.

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