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1.
Advertising and promotion an integrated marketing communications perspective by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi McGraw Hill Education 2015
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 BEL.

2.
Creating customers how to increase sales through non-technique selling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.81 WEY.

3.
Value merchants by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Buiness School 2007
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.804 .

4.
Advertising and promotion an integrated marketing communications perspective by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Chennai McGraw Hill Education 2013
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 BEL.

5.
Advertising and promotion an integrated marketing communications perspective/ by George E. Belch, Michael A. Belch and Keyoor Purani by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Chennai McGraw Hill Education 2013
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 BEL.

6.
Advertising and promotion by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Chennai McGraw Hill 2019
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 BEL.

7.
Advertising and promotion an integrated marketing communications perspective by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill 2013
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 BEL.

8.
Buy in Saving your good idea from getting shot down by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2010
Availability: Items available for loan: IIM Kashipur (1)Call number: 650.1 .

9.
Advertising and promotion an integrated marketing communications perspective by George E Blech, Michael A Belch and Keyoor Purani by
Edition: 12 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education (India) Private Limited 2022
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 BEL.

10.
Advertising and promotion by Chris Hackley and Rungpaka Amy Hackley by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt Ltd 2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 HAC.

11.
Advertising, promotion and other aspects of integrated marketing communications by J Craig Andrews and Terence A Shimp by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Cengage Learning India Pvt Ltd 2018
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.82 AND.

12.
Advertising and promotion an integrated marketing communications perspective by George E Belch by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education Private Limited 2022
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 BEL.

13.
Advertising & promotions an IMC perspective by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2009
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 .

14.
Sales promotion How to create, implement & integrate campaigns that really by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Koganpage 2010
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.82 .

15.
Advertising & sales promotion by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excal Books 2011
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.82 .

16.
Advertising and promotion An integrated marketing communications perspective by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education 2014
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 .

17.
Sales promotion How to create, implement and integrate campaigns that really by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan page 2007
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.82 .

18.
Advertising and promotion an intergrated marketing communications perspective by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education 2013
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 BEL.

19. Book
Advertising for dummies by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi | Wiley India Pvt. Ltd. | 2023
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 DAH.

20. Book
Swamy's compilation on seniority and promotion: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Swamy Publishers, 2023
Availability: Items available for loan: IIM Kashipur (1)Call number: 351.14 MUT.

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