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1.
Marketing management by
Edition: 14th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Delhi Pearson 2014
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 KOT.

2.
Spanning silos New CMO imperative by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business press 2008
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 .

3.
Peripheral vision: Detecting the weak signals that will make or break your company by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2006
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.4012 .

4.
Best digital marketing campaigns in the World mastering the art of customer engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Kogan Page 2011
Availability: Items available for loan: IIM Kashipur (1)Call number: .

5.
Web marketing all-in-one for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Hoboken For Dummies 2012
Availability: Items available for loan: IIM Kashipur (1)Call number: .

6.
How to write a marketing plan by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Kogan Page 2013
Availability: Items available for loan: IIM Kashipur (1)Call number: .

7.
History Of marketing science by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Singapore World Scientific 2014
Availability: Items available for loan: IIM Kashipur (1)Call number: .

8.
Services marketing people, technology, strategy / by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida Pearson 2011
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 LOV.

9.
Services marketing people, technology, strategy / by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida Pearson 2011
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 LOV.

10.
Services marketing people, technology, strategy by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida Pearson 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 LOV.

11.
Marketing management by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida Pearson 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 KOT.

12.
Marketing management indian cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida Pearson 2018
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 GUP.

13.
International marketing strategy and theory by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Routledge 2009
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.84 ONK.

14.
Business marketing concepts and strategies/ by Kenneth Cliffe, ed. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Clanrye International 2017
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 CLI.

15.
Marketing in the participation age a guide to motivating people to join, share, take part, connect and engage/ by Daina Middleton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Jersey Wiley 2013
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 MID.

16.
Strategic marketing management/ edited by Benedict Hunt by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Willford Press 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.802 HUN.

17.
Principles of marketing/ edited by Jaden Thompson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Larsen & Keller 2017
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 THO.

18.
Business marketing concepts and cases/ by Sharad Sarin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Chennai McGraw Hill Education 2013
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 SAR.

19.
Marketing strategy text and cases/ by Ferrell, O. C. and Hartline, Michael D. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Cengage Learning 2014
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 FER.

20.
Marketing Management/ by Philip Kotler and Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Noida Pearson 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 KOT.

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