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	1.		Marketing metrics leverage analytics and data to optimize marketing strategies by Christina Inge by Inge, Christina Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page Limited 2022 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 ING. Place hold Add to cart (remove)
	2.		Be data driven how organizations can harness the power of data by Jordan Morrow by Morrow, Jordan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page Limited 2022 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.4013 JOR. Place hold Add to cart (remove)
	3.		Financial Analytics by Mohanty, Pitabas Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi \| Wiley India Pvt. Ltd. \| 2023 Availability: Items available for loan: IIM Kashipur (1)Call number: 332 MOH. Place hold Add to cart (remove)
	4.		What do we know and what should we do about AI/ by Lunga, Ewa Publication details: New Delhi: Sage Publications, 2023 Availability: Items available for loan: IIM Kashipur (1)Call number: 006.3 LUG. Place hold Add to cart (remove)

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