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1.
Creating customers how to increase sales through non-technique selling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.81 WEY.

2.
Service supply chain systems a systems engineering approach by Series: Communications in cybernetics, systems science and engineering; no.8
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London CRC Press 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.7 CHO.

3.
Reorganize for resilience Putting customers at the centere of your business by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2009
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 .

4.
Valuable content marketing how to make quality content the key to your business success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Kogan Page 2012
Availability: Items available for loan: IIM Kashipur (1)Call number: .

5.
Hello! and every little thing that matters/ by Kate Edwards by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Germany Springer 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 EDW.

6.
Intuitive customer 7 imperatives for moving your customer experience to the next level/ by Colin Shaw and Ryan Hamilton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Germany Springer 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 SHA.

7.
Ultimate question 2.0: How net promoter companies thrive in a customer - Driven world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review 2011
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.872 .

8.
Dynamic customer strategy/ contibuted by Mohammed T. Nuseir and Hilda Madanat...[et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Magnum Publishing 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 NUS.

9.
Advanced customer analytics targeting, valuing, segmenting and loyalty techniques/ by Mike Grigsby by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan page 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 GRI.

10.
Market busters 40 strategic moves that drive exceptional business growth by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2005
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.4012 .

11.
Organisational schizophrenia impact on customer service quality/ by Gopal K. Gureja by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Sage 2013
Availability: Items available for loan: IIM Kashipur (4)Call number: 658.812 GUR, ...

12.
Marketing manifesto by David James Hood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2013
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 HOO.

13.
Brand storytelling put customers at the heart of your brand story by Miri Rodriguez by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 ROD.

14.
Loyalty rules How today's leaders build lasting relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harverd business School Press 2001
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 .

15.
4A's of marketing creating value for customers, companies and society by Jagdish N. Sheth and Rajendra S. Sisodia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2012
Availability: Items available for loan: IIM Kashipur (1)Call number: 363.738740954 SHE.

16.
Loyalty effect Hidden force behind growth, profits, and lasting value by
Material type: Text Text
Publication details: Boston Harvard Business School Press 1996
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.4 .

17.
Command performance Art of delivering quality service by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review 1987
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 .

18.
Connecting with your customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2006
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 .

19.
Customer relationship marketing theoretical and managerial perspectives/ by Naresh K. Malhotra and James Agarwal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai World Scientific 2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 MAL.

20.
Customer connections New strategies for growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 1997
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 .

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