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Results of search for 'su:"Consumer marketing"'
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Authors
Assael, Henry
East, Robert
Vanhuele, Marc
Wright, Malcolm
Item types
Book
Topics
Consumer behavior
Consumer marketing
Motivation research
Your search returned 2 results.
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1.
Consumer behavior and marketing action
by
Assael, Henry
Edition:
6th
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi
Cengage Learning
1998
Availability:
Items available for loan:
IIM Kashipur
(1)
Call number:
658.8342
.
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2.
Consumer behavior:
by
East, Robert
Wright, Malcolm
Vanhuele, Marc
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi:
Sage,
2009
Availability:
Items available for loan:
IIM Kashipur
(1)
Call number:
658.8342 EAS
.
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