Results of search for 'su:"Consumer behavior"' › Indian Institute Of Management, Kashipur catalog

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	1.		Consumer behaviour Applications in marketing by East, Robert Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publication 2009 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8342 . Place hold Add to cart (remove)
	2.		Microeconomics for business and marketing lectures, cases and worked essays by Earl, Peter E Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Cheltenham Edward Elgar 1995 Availability: Items available for loan: IIM Kashipur (1)Call number: 338.5 EAR. Place hold Add to cart (remove)
	3.		Precision marketing maximizing revenue through relevance by Zoratti, Sandra and Gallagher, Lee Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: London Kogan Page 2012 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: . Place hold Add to cart (remove)
	4.		Online consumer behavior theory and research in social media, advertising and e-tail by Close, Angeline Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York Routledge 2012 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: . Place hold Add to cart (remove)
	5.		End of shops social buying and the battle for the customer by Molenaar, Cor Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Farnham Routledge 2013 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: . Place hold Add to cart (remove)
	6.		Marketing to millennials reach the largest and most influential generation of consumers ever by Fromm, Jeff and Garton, Christie Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York Amacom 2013 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: . Place hold Add to cart (remove)
	7.		Higher education consumer choice/ by Jane Hemsley-Brown and Izhar Oplatka by Hemsley-Brown, Jane and Oplatka, Izhar Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Germany Springer 2016 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: 378.161 HEM. Place hold Add to cart (remove)
	8.		Perspectives on consumer choice from behavior to action, from action to agency/ by Gordon R. Foxall by Foxall, Gordon R Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Germany Springer 2016 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 FOX. Place hold Add to cart (remove)
	9.		Understanding consumer financial behavior money management in an age of financial illiteracy/ by W. Fred van Raaij by Raaij, W. Fred van Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Germany Springer 2016 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: 332.024 RAA. Place hold Add to cart (remove)
	10.		Why we buy the science of shopping updated and revised for the internet, the global consumer and beyond by Underhill, Paco Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: London Simonand Schuster Paperbacks 1999 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.834 UND. Place hold Add to cart (remove)
	11.		Why we buy the science of shopping by Underhill, Paco Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York Simon and Schuster Paperbacks 2009 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.834 UND. Place hold Add to cart (remove)
	12.		How customers think Esential insights into the mind of the market by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2003 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8342 . Place hold Add to cart (remove)
	13.		Mass affluence 7 New rules of marketing to todays consumer by Nunes, Paul Johnson, Brian Material type: Text Publication details: Boston Harvard Business School Press 2004 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 . Place hold Add to cart (remove)
	14.		Consumer behavior by Schiffman, Leon G., Wisenblit, Joseph and Kumar, S. Ramesh Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Noida Pearson 2019 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8342 SCH. Place hold Add to cart (remove)
	15.		Authenticity What consumers really want by Gilmore, James H Pine, Joseph B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Press 2007 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8343 . Place hold Add to cart (remove)
	16.		Consumer behavior/ by Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar by Schiffman, Leon G., Wisenblit, Joe and Kumar, S. Ramesh Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2019 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8342 SCH. Place hold Add to cart (remove)
	17.		Consumer behaviour and analytics by Andrew Smith by Smith, Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2020 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8342 SMI. Place hold Add to cart (remove)
	18.		Consumer behaviour by Zubin Sethna and Jim Blythe by Sethna, Zubin and Blythe, Jim Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2019 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8342 SET. Place hold Add to cart (remove)
	19.		Age of surveillance capitalism: by Zuboff, Shoshana Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Profile Books, 2019 Availability: Items available for loan: IIM Kashipur (1)Call number: 306.3 ZUB. Place hold Add to cart (remove)
	20.		Advertising, brands and consumer behaviour the Indian context by S. Ramesh Kumar and Anup Krishnamurthy by Kumar, S. Ramesh Krishnamurthy, Anup Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2020 Availability: Items available for loan: IIM Kashipur (1)Call number: 659.10954 KUM. Place hold Add to cart (remove)

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