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1.
Effective advertising understanding when, how, and why advertising works by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Sage Publication 2004
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Availability: Items available for loan: IIM Kashipur (1)Call number: .

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2.
Sage handbook of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Sage Publication 2007
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Availability: Items available for loan: IIM Kashipur (1)Call number: .

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