Strategic social media:
Material type: TextPublication details: Chichester: Wiley Blackwell, 2017Description: ix, 347pISBN:- 9781118556849
- 302.3 MAH
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 302.3 MAH (Browse shelf(Opens below)) | Available | 7825 |
Includes bibliographical references and index.
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
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