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Campaign craft:

By: Contributor(s): Material type: TextTextPublication details: California: Praeger, 2015.Edition: Fifth EditionDescription: xxvi, 282pISBN:
  • 9781440837326
Subject(s): DDC classification:
  • 324.70973 BUR
Summary: Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice.
Item type: Book
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Book Book IIM Kashipur 324.70973 BUR (Browse shelf(Opens below)) Available 7835

Includes index.

Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice.

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