Media and social life in India/

Includes bibliographical references and index.

In the world of technological modernization, mass media, which includes electronic and print media, is deeply embedded in the society. What to say about newspaper, tv etc., the internet has become a household commodity. As now our life keeps on evolving and is dependent on the media so its influence in shaping people’s idea and their ways of thinking cannot be neglected. But it is we who are to decide that to what extent the media should affect our life. The mass media puts an impact on people s mind to conceive an idea. with the internet this influence will further increase and in future people will rely more on different media or form an opinion or an idea. people are becoming more and more aware nowadays and this is only due to the media. but at the same time, we have to keep a check on this so that it does not misguide our coming generation. This work highlight’s role of media in social life in India. the entire information is gathered under twenty-nine chapters. this is likely to prove useful and informative to all the concerned.