Sage handbook of media processes and effects/

Contributor(s):

Material type: Text

TextPublication details: New Delhi: Sage, 2009Description: 644pISBN:

9781412959964

Subject(s):

DDC classification:

302.23 SAG

Summary: The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance―as well as the rapid changes in the media environment that have occurred during the past 20 years―this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead.

Item type:

Book

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	302.23 SAG (Browse shelf(Opens below))	Available		2809

Includes bibliographical references and indexes.

The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance―as well as the rapid changes in the media environment that have occurred during the past 20 years―this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead.

There are no comments on this title.

to post a comment.