Media/society:
Material type: TextPublication details: New Delhi: Sage, 2012Edition: 4th edDescription: xix, 395pISBN:- 9781412974202
- 302.23 CRO
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 302.23 CRO (Browse shelf(Opens below)) | Available | 2856 |
Includes bibliographical references and index.
In a society saturated by mass media, from newspapers and magazines, television and radio, to digital video projects and the Internet, iPods and TiVo, most students possess a great deal of media knowledge and experience before they ever enter the classroom. What they often lack, however, is a broader framework for understanding the relationship between media and society.
Media/Society: Industries, Images, and Audiences provides that context and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media.
Previous editions of Media/Society introduced thousands of students to a sociologically informed analysis of the media process. The Fourth Edition builds on this success with new material on students as producers (e.g., YouTube), revised Internet resources, the latest data on the media industry, new examples from the independent media sector, and updated discussions of media policy, online media, and independent media.
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