Strategic sports event management/
Material type: TextPublication details: London: Routledge, 2014.Edition: 3rd edDescription: xxvii, 408pISBN:- 9780415532792
- 796.068 MAS
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 796.068 MAS (Browse shelf(Opens below)) | Available | 7293 |
Includes index
The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term.
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