Strategic social media:

By:

Mahoney, L. Meghan

Contributor(s):

Tang, Tang

Material type: Text

TextPublication details: Chichester: Wiley Blackwell, 2017Description: ix, 347pISBN:

9781118556849

Subject(s):

DDC classification:

302.3 MAH

Summary: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	302.3 MAH (Browse shelf(Opens below))	Available		7825

Includes bibliographical references and index.

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

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