Sports and entertainment marketing/

By:

Kaser, Ken

Contributor(s):

Oelkers, Dotty Boen

Material type: Text

TextPublication details: Boston: Cengage Learning, 2016.Edition: 4th edDescription: ix, 430pISBN:

9781133602446

Subject(s):

DDC classification:

796.0698 KAS

Summary: SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	796.0698 KAS (Browse shelf(Opens below))	Available		8138

Includes index.

SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

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