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	1.		Fables, fashions and facts about advertising a study of 28 enduring myths by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: London Sage Publication 2004 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: . Place hold Add to cart (remove)
	2.		Advertising organizations and publications a resource guide by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: London Sage Publication 2000 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: . Place hold Add to cart (remove)
	3.		Ultimate secrets of advertising by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: London Sage Publication 2002 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: . Place hold Add to cart (remove)
	4.		International advertising realities and myths by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: London Sage Publication 2000 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: . Place hold Add to cart (remove)
	5.		How to use advertising to build strong brands by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: London Sage Publication 1999 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: . Place hold Add to cart (remove)
	6.		Advertising business operations creativity media planning integrated communications by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: London Sage Publication 1999 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: . Place hold Add to cart (remove)
	7.		How advertising works the role of research by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: London Sage Publication 1998 Online access: Click here to access online Availability: Items available for loan: IIM Kashipur (1)Call number: . Place hold Add to cart (remove)

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