You tube and video marketing an hour an a day:

By:

Jarboe, Gerg

Material type: Text

TextPublication details: Hoboken: John Wiley & Sons, 2012.Edition: 2nd edDescription: xxix, 474pISBN:

9780470945018

Subject(s):

DDC classification:

658.872 JAR

Summary: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	658.872 JAR (Browse shelf(Opens below))	Available		3199

Includes index.

Fully updated with new information, including the latest changes to YouTube!
If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.

Shows you how to successfully develop, implement, and measure a successful video marketing strategy
Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks
Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more
Covers optimization strategies, distribution techniques, community promotion tactics, and more
Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization

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