Social media analytics, strategies and governance / editors, Hamid Jahankhani, Stefan Kendzierskyj, Reza Montasari, Nishan Chelvachandran.
Material type: TextPublisher: Boca Raton : CRC Press, 2022Edition: First editionDescription: 1 online resourceContent type:- text
- computer
- online resource
- 9781003243748
- 1003243746
- 9781000655896
- 100065589X
- 9781000655919
- 1000655911
- 302.23/1 22
- HM742 .S6281633 2022eb
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebooks | IIM Kashipur | 302.23/1 (Browse shelf(Opens below)) | Available | E4651 |
"The prolificacy and accessibility of technology and digital communications platforms is not only empowering a new form of communication between people and communities, but changing the way individuals, communities and society collectively think, act, and behave. Social media as an open-source tool has lowered the barrier for the consumption of digital and technologically based information, many platforms of which are "free to use" by the user. Whilst this type of platform may have been initially designed as a tool for open communication and expression, it can also be utilised as a weaponized digital tool, with the potential to exploit people both indiscriminately on mass, or target specific groups of individuals"-- Provided by publisher.
OCLC-licensed vendor bibliographic record.
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