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1.
Marketing strategy text and cases/ by Ferrell, O. C. and Hartline, Michael D. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Cengage Learning 2014
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 FER.

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2.
Marketing strategy text and cases O. C. Ferrell and Michael D. Hartline by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Cengage Learning India Pvt. Ltd. 2014
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 FER.

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