Mass communication:

By:

Hanson, Ralph E

Material type: Text

TextPublication details: Washington: CQ Press, 2011Edition: 3rd edDescription: xxxiii, 660pISBN:

9781604266009

Subject(s):

DDC classification:

302.23 HAN

Summary: Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students′ ability to be smarter consumers of media or think critically about the media′s role in today′s society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text. Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	302.23 HAN (Browse shelf(Opens below))	Available		2893

Includes bibliographical references and index.

Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students′ ability to be smarter consumers of media or think critically about the media′s role in today′s society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text.

Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed.

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