Racism, sexism, and the media:
Material type: TextPublication details: New Delhi: Sage, 2013.Edition: 4th edDescription: xv, 314pISBN:- 9781452217512
- 305.8 WIL
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 305.8 (Browse shelf(Opens below)) | Available | 2889 |
Includes index.
The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone′s perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity.
There are no comments on this title.