Marketing planning and strategy:

By:

Dawes, John

Publication details: New Delhi: Sage Publications, 2021.Description: xvii, 271pISBN:

9781529760132

Subject(s):

DDC classification:

658.8 DAW

Summary: "This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank".

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	658.8 DAW (Browse shelf(Opens below))	Available		11400

Includes bibliographical references and index.

"This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank".

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