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1.
Psychology of design creating consumer appeal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Routledge 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.5752 BAT.

2.
Leveraging consumer pschology for effective health communications Obesity challenge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York M. E. Sharp 2011
Availability: Items available for loan: IIM Kashipur (1)Call number: 362.196398 .

3.
Advertising management by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: IIM Kashipur (1)Call number: 659.1 .

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