Using focus groups in research/
Material type: TextSeries: Continuum research methods seriesPublication details: London: Continuum, 2007Description: vii, 104pISBN:- 9780826464729
- 001.433 LIT
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 001.433 LIT (Browse shelf(Opens below)) | Available | 7131 |
Includes bibliographical references.
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced.
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