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	1.		Powerful B2B content using brand journalism to create compelling and authentic storytelling by Gay Flashman by Flashman, Gay Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Koganpage 2020 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.804 FLA. Place hold Add to cart (remove)
	2.		Create uniqueness how to turn a passion into a business by Riccardo Pozzoli by Pozzoli, Riccardo Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Koganpage 2019 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.11 POZ. Place hold Add to cart (remove)
	3.		Brand failures by Haig, Matt Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Koganpage 2011 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 . Place hold Add to cart (remove)
	4.		Luxury strategy Break the rules of marketing to build luxury brands by Kapferer, J. N Bastien, V Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Koganpage 2012 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 . Place hold Add to cart (remove)
	5.		Sales promotion How to create, implement & integrate campaigns that really by Mullin, Roddy Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Koganpage 2010 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.82 . Place hold Add to cart (remove)
	6.		Marketing analytics by Grigsby, Mike Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi \| KoganPage \| 2023 Availability: No items available. Add to cart (remove)
	7.		Marketing analytics by Grigsby, Mike Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi \| KoganPage \| 2023 Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 GRI. Place hold Add to cart (remove)

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