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1.
Powerful B2B content using brand journalism to create compelling and authentic storytelling by Gay Flashman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Koganpage 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.804 FLA.

2.
Power of data storytelling by Sejal Vora by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2019
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.452 VOR.

3.
What's your story? the essential business-storytelling handbook by Adri Bruckner, Anjana Menon and Marybeth Sandell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurugram Penguin Random House India Pvt. Ltd. 2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.45 BRU.

4.
Stories at work unlock the secret to business storytelling by Indranil Chakraborty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurugram Penguin Random House India Pvt. Ltd. 2018
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.45 CHA.

5. Book
Stories and social media: by Series: Routledge studies in sociolinguistics ; 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Taylor & Francis, 2012
Availability: Items available for loan: IIM Kashipur (1)Call number: 302.231 PAG.

6. Book
Tales for coaching: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2010
Availability: Items available for loan: IIM Kashipur (1)Call number: 158.3 PAR.

7. Book
Life story interview/ by Series: Qualitative Research Methods Series;No.44
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Sage, 1997
Availability: Items available for loan: IIM Kashipur (1)Call number: 808.543 ATK.

8. Ebooks
The organizational storytelling workbook : how to harness this powerful communication and management tool / David Collins. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2021Copyright date: �2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.4/5.

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