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61.
Social media strategy a practical guide to social media marketing and customer engagement by Julie Atherton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.872 ATH.

62.
Brand storytelling put customers at the heart of your brand story by Miri Rodriguez by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.827 ROD.

63.
Communicate in a crisis understand, engage and influence consumer behaviour to maximize brand trust by Kate Hartley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2019
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.4056 HAR.

64.
Professional services marketing handbook how to build relationships, grow your firm and become a client champion edited by Nigel Clark by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2015
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 PRO.

65.
Myths of marketing banish the misconceptions and become a great marketer by Grant Leboff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 LEB.

66.
Predictive HR analytics mastering the HR metrics by Martin R Edwards and Kirsten Edwards by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2019
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.3 EDW.

67.
Global waste management models for tackling the international waste crisis by Kamila Pope by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 363.728091724 POP.

68.
Cyber risk management prioritize threats, identify vulnerabilities and apply controls by Christopher J. Hodson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2019
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.478 HOD.

69.
Toyota methods and operation models achieve business success with the Toyota way by Stefano Cortiglioni, Leonardo Salcerini and Danilo Verga by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2016
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.515 COR.

70.
Understanding digital marketing marketing strategies for engaging the digital generation by Damian Ryan by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2017
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.872 RYA.

71.
Best digital marketing campaigns in the world II by Damian Ryan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2014
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.872 RYA.

72.
New world of work shaping a future that helps people, organizations and our societies to thrive/ by Peter Cheese by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 650.1 CHE.

73.
Circular economy handbook how to build a more resilient, competitive and sustainable business/ by Catherine Weetman by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.7 WEE.

74.
Supply chain 4.0 improving supply chains with analytics and industry 4.0 technologies/ by Emel Aktas, Michael Bourlakis, Ioannis Minis and Vasileios Zeimpekis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.5 AKT.

75.
Mastering the circular economy a practical approach to the circular business model transformation/ by Rozanne Henzen and Ed Weenk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.406 HEN.

76.
Sustainability in global value chains measures, ethics and best practices for responsible businesses / by edited by Michael Henke and Holger Kohl by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.7 HEN.

77.
Supply chain risk management how to design and manage resilient supply chains / by John Manners-Bell by
Edition: 3rd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.7 MAN.

78.
Data-driven organization design delivering perpetual performance gains through the organizational system / by Rupert Morrison by
Edition: 2nd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.40301 MOR.

79. Book
Be data literate: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 006.312 MOR.

80.
logistics and supply chain toolkit over 100 tools for transport, warehousing and inventory management / Gwynne Richards and Susan Grinsted by
Edition: 3rd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2020
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.7 RIC.

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