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	21.		Innovation in branding and advertising communication / edited by Llu�is Mas-Manch�on. by Mas Manch�on, Llu�is [editor.] Series: Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Routledge, 2021Copyright date: �2021 Online access: Taylor & Francis OCLC metadata license agreement Availability: Items available for loan: IIM Kashipur (1)Call number: 658.802. Place hold Add to cart (remove)
	22.		Loyalty management : from loyalty programs to omnichannel customer experiences / Cristina Ziliani and Marco Ieva. by Ziliani, Cristina [author.] Ieva, Marco (Research fellow in marketing) [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020 Online access: Taylor & Francis OCLC metadata license agreement Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8/12. Place hold Add to cart (remove)

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