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21.
Supplier relationship management unlocking the hidden value in your supply base by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2022
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.72 OBR.

22.
How to discover customer value tools to grow your business by S. Parthasarathy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Rupa Publications 2021
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 PAR.

23.
Marketing myopia by
Material type: Text Text
Publication details: Boston Harvard Business Press 2008
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8 LEV.

24.
Making customers matter by
Material type: Text Text
Publication details: Boston Harvard Business Press 2010
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 .

25.
Intention economy When customers take charge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2012
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812024332 .

26.
Uncmmon service How to win by putting customers at the core of your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review 2012
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 .

27.
Reinventing your marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard business review 2011
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.802 .

28.
Financial services marketing handbook. Tactics and techniques that produce results by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India 2012
Availability: Items available for loan: IIM Kashipur (1)Call number: 332.10688 .

29.
Managing quality customer service A prectical guide for establishing a service operation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva books 2004
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 .

30.
Social media playbook for business Reaching your online community with twitter, facebook, linke by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Praeger 2011
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.872 .

31.
Social media marketing Next generation of business engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi John Wiley & Sons 2010
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.872 .

32.
Social media 101 Tactics and tips to develop your business online by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons 2010
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.872 .

33.
Data mining techniques in CRM Inside customer segmentation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 2009
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.81202856312 .

34.
Auditing social media A governance and risk guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons 2011
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.872 .

35.
Implementing CRM From technology to knowledge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons 2007
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 .

36.
Social media MBA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley 2012
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.872 HOL.

37.
United breaks guitars Power of one voice in the age of social media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Hay House India 2012
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 .

38.
The hidden wealth of customers Realizing the untapped value of your most important asset by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review 2012
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.8342 .

39.
Uncommon service How to win by putting customers at the core of your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2012
Availability: Items available for loan: IIM Kashipur (1)Call number: 658.812 .

40.
Lifestyle brands a guide to aspirational marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2013
Availability: Not available: IIM Kashipur: Checked out (1).

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