TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhushan
TI  - Marketing research
SN  - 9788131731819
U1  - 658.83 
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - Marketing research-Methodology
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS
ER  -