Mullin, Roddy <br/><br/>
Sales promotion  How to create, implement & integrate campaigns that really 

 - 5th 
 - New Delhi  Koganpage  2010 
 - xviii, 262p. 
<br/><br/><label>ISBN: </label>9780749457044 
<br/><br/><label>Dewey Class. No.: </label>658.82