TY  - BOOK
AU  - Rao, N. Bhaskara
AU  - Raghavan, G. N. S.
TI  - Social effects of mass media in India
SN  - 8121205212
U1  - 302.230954 
PY  - 1996///
CY  - New Delhi
PB  - Gyan Publishing House
KW  - Mass media-Political aspects-India
KW  - Mass media-Social aspects-India
KW  - Public television-India
N1  - Includes index
N2  - The three parts of this unusual work present a survey of the origin and growth of the mass media India, as part of the country's political economy, before and after independence. It is a critical assessment of the present media scene including the findings of the first-ever country-wide survey of the social effects of the media, specially TV, conducted by the Center for Media Studies during 1994-95; and recommended future that includes in the case of Akasvani and Doordarshan, now government owned and departmentally run, a radical restructuring and redefinition of role
ER  -