Rao, N. Bhaskara <br/><br/>
Social effects of mass media in India/ 

 - New Delhi:  Gyan Publishing House,  1996 
 - viii, 315p. 
<br/><br/>Includes index. 
<br/><br/> The three parts of this unusual work present a survey of the origin and growth of the mass media India, as part of the country's political economy, before and after independence. It is a critical assessment of the present media scene including the findings of the first-ever country-wide survey of the social effects of the media, specially TV, conducted by the Center for Media Studies during 1994-95; and recommended future that includes in the case of Akasvani and Doordarshan, now government owned and departmentally run, a radical restructuring and redefinition of role. 
<br/><br/><label>ISBN: </label>8121205212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-Political aspects-India<br/>Mass media-Social aspects-India<br/>Public television-India
<br/><br/><label>Dewey Class. No.: </label>302.230954  / RAO